Our new intern Chris is a marketing major and knows the importance of branding. We asked him to dive deeper into the subject in this week’s blog post:
Let’s be reminded of the fundamentals of branding where you can learn insights that are essential elements shaping business success today.
BASICS OF BRANDING
If you own or operate a business you already know that branding is one of the most essential aspects to business success. There should be a strong brand strategy or effort around the whole business. It’s not simply just your color scheme, logo, or even products and services but what the company represents. There is a lot that goes into branding and more importantly, making your brand pop!
WHAT IS BRANDING?
Simply put, it gives the company a unique identity making them stand out from the rest, and tells the public who they are, and what they want to represent. Branding is the art of creating a distinct and memorable identity for your business, communicates your values, and sets you apart in the competitive marketplace. Look at Coca-Cola Cola for example, you can find different colas that cost almost half the price and tastes very similar. However, Coke can charge premium prices because they have built a strong and long-lasting relationship with their consumers through branding.
WHERE DOES IT ALL START?
Design a logo that fits your image and works for your target market. Whatever you do, don’t just design a logo that you think is cool and make the final decision. Do some research and try to make sure the logo fits in with your company slogan and overall image of the business. When thinking about color, the more color the more money so it’s a good idea to make sure the logo looks good in one color, grayscale, and in color. Remember a simple logo is always better, look at all the most popular brands. They like to keep their slogan short and sweet and their logo simple and memorable.
BE CONSISTENT
One of the most challenging things for a company to do is be consistent with their message and their methods. What your employees image and communication is all a part of the brand image and it should stay consistent.
Consistency should also be in your logo, message, and slogan. It’s better to get one message stuck in someone’s head than to constantly be changing it up. The slogan is the main message you want to cement in a customer’s head. It is also ideal to make sure you have your logo on everything related to your business, everyone is familiar with branded mugs or promotional pens imprinted with a logo or design on it. Keep in mind when it comes to putting your logo on promotional products keep the design, color, and placement. Remember consistency is key.
BE TRUE TO YOUR BRAND
In the realm of branding, authenticity reigns supreme, and staying true to your brand is the cornerstone of enduring success. It’s more than a tagline or a marketing strategy; it’s a commitment to embodying the values and messages your company stands for. Being true to your brand involves aligning every facet of your business, from your message and promotional products to company practices and customer interactions. This commitment not only establishes trust with your audience but also solidifies your brand as a reliable force in the market. Remember, authenticity is not just a branding strategy; it’s a guiding principle that shapes every interaction and decision. Ensuring a consistent and genuine representation of your brand identity.
For more information on branding – check out this article:
Promotional Products and Your Target Audience: A Perfect Match